Instagram/TikTok Money Calculator
Estimate how much you can earn per sponsored post based on your followers and engagement rate.
Want more brand deals? Brands look at your link-click-through rate. If your bio link breaks in in-app browsers, your metrics drop. NullMark ensures every click counts.
How It Works
Sponsored post earnings depend on three main factors: your follower count, your engagement rate, and your niche. Brands pay more for audiences that are highly engaged and in profitable verticals like finance, beauty, and fitness.
How Sponsored Post Pricing Works
- CPM (Cost Per Mille): The amount brands pay per 1,000 impressions. Typical range is $5-$25 depending on niche and engagement.
- Post rate: A single in-feed post. Usually the baseline price.
- Story rate: Typically 25-40% of a post rate, since stories are temporary.
- Reel / TikTok rate: Usually 1.5-2x a standard post, because video content gets more reach.
Niche Multipliers
Finance and business niches command the highest CPMs because the customer lifetime value for financial products is high. Beauty and fitness also pay well. General lifestyle and adult content typically have lower CPMs.
Why This Matters for Creators
Brands increasingly evaluate creators by their link-click-through rate, not just their follower count. If your bio link opens in a broken in-app browser and fans bounce, your conversion metrics suffer — making you less attractive for sponsorship deals.
NullMark ensures every click from Instagram and TikTok actually reaches your destination, improving your measurable click-through rate and making your profile more valuable to brands.
FAQ
Fix Your Links. Get More Conversions.
In-app browsers kill up to 40% of your clicks. NullMark forces them open in the real browser.
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