Free Tool

Hashtag Generator

Get 30 optimized hashtags for your niche, grouped by competition level.

High Competition (10) — Wide Reach
Medium Competition (10) — Balanced
Low Competition (10) — Easier to Rank

How It Works

Hashtags help your content get discovered by people who don't follow you yet. The key strategy is to use a mix of high-competition (broad reach) and low-competition (easier to rank) hashtags.

The 10-10-10 Strategy

Best Practices

Why This Matters for Creators

Hashtags drive discovery, but discovery only matters if visitors can actually reach your page and take action. When new followers find you through hashtags and tap your bio link, they hit the in-app browser wall — payments break, logins fail, and they leave.

NullMark ensures that the traffic your hashtags generate converts into actual subscribers and customers by opening your links in the real browser.

FAQ

How many hashtags should I use?
On Instagram, use up to 30 hashtags for maximum reach. On TikTok, 3-5 relevant hashtags work best. On Twitter, 1-2 hashtags perform best.
Should I put hashtags in the caption or comments?
On Instagram, putting hashtags in the first comment keeps your caption clean while still giving you the same discoverability benefits. On TikTok, hashtags must be in the caption.
Why mix high and low competition hashtags?
High-competition hashtags give you brief exposure to millions of people. Low-competition hashtags let your content rank and stay visible for days. The mix maximizes both immediate and long-term reach.
How often should I change my hashtags?
Rotate your hashtag sets with every post. Using the exact same set repeatedly can cause Instagram to reduce your reach. Keep the strategy (10-10-10) but vary the specific tags.

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