Engagement Rate Calculator
Calculate your true engagement rate and see how you compare to benchmarks.
High engagement but low conversions? The problem might be your bio link. If it opens in an in-app browser, your engaged followers can't complete actions. NullMark fixes this.
How It Works
Engagement rate measures how actively your audience interacts with your content. It's calculated by dividing total engagement (likes + comments) by your follower count, multiplied by 100.
The Formula
Engagement Rate = (Likes + Comments) / Followers x 100
Why Engagement Rate Matters
- Brand deals: Brands use engagement rate to decide who to work with. High engagement = more valuable partnerships.
- Algorithm favor: Social media algorithms promote content with higher engagement.
- Audience quality: A high engagement rate means your followers genuinely care about your content.
Benchmarks Vary by Platform
TikTok typically has higher engagement rates (3-6% average) than Instagram (1-3% average), which is higher than Twitter (0.5-1.5% average). Compare your rate to your specific platform's benchmarks.
Why This Matters for Creators
Engagement rate tells you how much your audience cares about your content. But the ultimate measure of engagement is action — clicking your link, subscribing, buying. If your bio link opens in a broken in-app browser, even the most engaged followers can't convert.
NullMark ensures that high engagement translates to actual results by opening your links in the real browser where payment and login flows work properly.
FAQ
Fix Your Links. Get More Conversions.
In-app browsers kill up to 40% of your clicks. NullMark forces them open in the real browser.
Get NullMark →