UTM Link Builder for Creators
Create trackable links with UTM parameters. Know exactly where your traffic comes from.
Your UTM Link
How It Works
UTM parameters are tags you add to the end of a URL to track where your traffic comes from. When someone clicks a UTM-tagged link, analytics tools like Google Analytics can tell you exactly which platform, post, or campaign drove that visit.
The 3 Main UTM Parameters
- utm_source — Where the link is shared (instagram, tiktok, email)
- utm_medium — How the link is shared (bio, story, post, ad)
- utm_campaign — Why the link is shared (spring-promo, collab-with-x)
Why This Matters for Creators
Tracking your links is only useful if people actually click them. When your UTM-tagged link opens in an in-app browser, the tracking can break — cookies don't persist, and sessions end when the browser closes. NullMark forces the real browser to open, making your UTM tracking reliable.
FAQ
What are UTM parameters?
UTM parameters are tags added to a URL (like ?utm_source=instagram) that tell analytics tools where a visitor came from. They help you measure which platforms and campaigns drive the most traffic.
Do UTM links work in in-app browsers?
UTM parameters are sent to the destination, but analytics tracking can break in in-app browsers due to cookie restrictions. Using NullMark to open in the real browser ensures accurate tracking.
Can I use UTM links with NullMark?
Yes! Create your UTM-tagged URL with this tool, then use it as the destination when creating your NullMark link. The UTM parameters will be preserved through the redirect.
Fix Your Links. Get More Conversions.
In-app browsers kill up to 40% of your clicks. NullMark forces them open in the real browser.
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